Informed Delivery® is a program created by the Post Office which sends daily electronic notifications of what’s going to arrive in a resident’s mailbox. The resident must sign up to receive notifications, but it’s all automatic after that.
Enhanced Informed Delivery® is Even Better
Enhanced Informed Delivery® allows marketers to engage their readers faster, using add-on marketing technology similar to sending an e-blast on the day the mail is expected to arrive.
In addition to the basic notification provided by the Post Office, a marketer is able to include two electronic files – a full color version of the marketing piece and a call to action, which when clicked, will send the reader to the designated URL.
So What?
Four advantages:
- 1. The provided marketing piece and URL are placed at the top of the daily list.
- 2. The marketing piece and URL are in FULL COLOR, everything else is grayscale.
- 3. The resident can click through to the URL even before the mail arrives.
- 4. This is one more “touch” in your ongoing marketing plan, with very little additional effort.
But When Did My Mailer Arrive?
With Enhanced Informed Delivery®, Allegro Copy + Print can provide post mailing statistics detailing how many marketing pieces were delivered each day. While that doesn’t identify when an exact address gets delivered, it gives you a very good idea of how long it takes to mail into your area. Based on data returned by USPS, Allegro Copy + Print can provide a post campaign summary report that reports number of pieces, dates received, emails delivered, emails opened and click-through counts.
What Is Needed to Get Started?
As part of the normal mailing process, Allegro Copy + Print can set up your images to conform to USPS requirements, and can provide the instructions to the USPS to implement an Enhanced Informed Delivery® campaign.
Email us at no.limit@allegrocp.com orr call us at (925) 297-0100.
